People are consuming more and more digital content on a daily basis. Companies that have not yet recognised this in their marketing strategy need to adapt fast.

Our fully-funded online course gives your business the in-demand skills to prosper in the digital age and increase your competitive edge.


Designed with SMEs in mind our course helps to tackle the digital skills crisis identified by the Government.

Level 2 NCFE certificate

Resources have been created by members of the Chartered Institute for Marketing

Provides fantastic opportunities for business

Build your online audience and grow your business

What will I learn?

Unit 1 – Understanding digital promotional activities for business
Discover how digital promotions are an increasingly important part of an organisation's promotional activity, and the role they can play in an organisation's overall marketing.
 

Unit 2 - Understanding SEO (Search Engine Optimisation)
Look at the process of internet searching from the customers' angle, and then see how SEO can be used to generate more traffic towards an organisation's website.
 

Unit 3 - Understanding the role of digital media in promoting a business
Look at a range of different ways in which digital promotions can be used to reach the customer.
 

Unit 4 - Understanding the role of offline media in generating online traffic
The emphasis is not just on digital promotions but on the use of conventional established media such as newspapers, radio and TV.
 

Unit 5 - Writing content for digital promotions
See how important content is in making a promotion successful.
 

Unit 6 - Data Protection and Digital Promotions for Business
Learn the importance of data protection legislation with regard to digitally promoting an organisation.
 

Unit 7 - Understanding Social Media
Find out what customers are using and what they want and expect from an organisation's communications into their online social world.
 

Unit 8 – Measuring the effectiveness of digital promotional activities
Learn why measurement is important and how this benefits your organisation or one you are familiar with.


Our state-of-the-art cloud based course couldn't be easier to navigate and has a proven record of getting results.

Learn where and when you want, and at your own pace.

Companies who provide e-learning opportunities generate around 26% more revenue per employee.

25% of all employees leave their jobs due to lack of training and learning opportunities.

E-learning requires 40-60% less employee time than classroom based learning.

E-learning has the power to increase information retention rates by up to 60%.


We have found the course extremely educational, and has actually resulted in many brain-storming sessions in the office providing us with lots of new ideas. The system is very easy to navigate and we are finding the content very relevant to us.
— Karla Andrews @ Kabe Design
As a small charity with limited resources, being able to access this type of learning for free gives us an opportunity we may not have had otherwise.
— Donna Marie Speir @ Values into Action
It’s a wonderful course and it’s formula has actually helped myself break down an idea with people and had assisted with scripting development. We’ve managed to produce something different.
— Christopher Hume

Don't miss out - Places are limited

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